On completing this Professional Program of Study you will:
1. Be awarded the

• Private Master’s Degree in Classical Music Business Management

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a high-level qualification equated to the International studies framework as a Master’s Degree or Master Propio according to the Spanish National framework.

Completing a Master’s degree program in Classical Music Business Management can open up a range of career opportunities in the industry of Classical Music. Here are some potential career paths that graduates of your program could pursue:

• Classical Music Recording Producer
• Classical Musicians Personal Manager
• Classical Booking Agent
• Classical Music Publisher
• Classical Concert Promoter
• Classical Events Organizer
• Classical Festival Recruiters

Our academic team consists of professionals in education, classical music, and connected spheres. This 1 academic year program provides students with the expertise and professionalism required to succeed in the exciting industry of Classical Music management.

This area of study is open to all graduates, however, it may be particularly useful for graduates from classical music studies, advertising, media and communications, business and technology, creative design, e-business, journalism, and marketing spheres.

The program blends the on-campus theory with the practical project.

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend joining an internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different companies from all over the world. According to Spanish law, it is possible to do a part-time (20 h/week) or full-time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grants, but their quantity depends on the company policy regarding the interns. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.

• Exams
• Final Project
• Continuous Evaluation
• Foreign Language Exam (Spanish, French or Russian)

Master in CLASSICAL MUSIC BUSINESS MANAGEMENT
STUDY PLAN: 720 Hours

Module 0. Introduction to Classical Music/Classical Theatre (Optional, online self-study for students with no previous background)

Trimester 1. Classical Music Events Ideating, Planning and Marketing

Module 1. Strategic Marketing

• Market research
• Customer and Competitors Analysis
• Setting goals and objectives

Module 2. Classical Music Events Planning

• Event Concept
• Venue Managing
• Safety and Security
• Event planning tools

Module 3. Financial Management

• Basics of Accounting
• Budgeting
• Ticketing and Pricing

Module 4. Digital Marketing and Social Media

• Setting up social media profiles
• Online advertisement
• Digital Public Relations

Trimester 1 evaluation:

• exams
• continues evaluation
• step one in group project “Coming up and pitching the idea of Classical Music event”

Trimester 2. Classical Music Artist Management

Module 1. Classical Performers Rights

• Copyrights in Classical Music
• Performing rights
• Contracts

Module 2. Classical Music Publishing, Recording and Distribution

• Classical music publishing
• Recording and distribution of classical music (online platforms included)
• Big labels and producing companies

Module 3. Managing the Artist

• Contractual Relations Artists-Manager
• Choosing the Artist

Module 4. Classical Music Competitions

• Application and Participation
• Different Country Requirements
• Legal Right Protection)

Module 5. Potential Challenges in Classical Music Business

• Inequality and unfair discrimination (age, gender, etc)
• Career lifespan (young artists, in mid-career, with years of experience)
• Impact of technology (digital technology, generative AI, new ways of distribution)

Module 6. Performance in a traditional environment (concerts, tours, festivals, operas and musicals)

• Contractual obligations
• Honoraries
• Specific performing rights
• Differences per countries

Module 7. Performance in non-traditional environments (night clubs, new look on classical music, etc).

• Contractual obligations
• Honoraries
• Specific performing rights
• Differences per countries

Module 8. Classical artist safety and security

• Health and performing conditions
• Mental health
• Artist´s legal rights protection
• Insurance and other documentary protection

Module 9 (optional). Foreign Language (Spanish, French, or Russian)

Module 10 (optional): Internship

Trimester 2 evaluation:

• exams
• continuous evaluation
• step two in the group project “Creating the Plan and Budget for Classical Music Event”

Trimester 3. Group/individual project: creating and staging actual classical music event

• Fining an artist/artist
• Finding a venue
• Selling the tickets
• Staging of an event

The event can be:

• Classical music concert
• Musical theatre play
• Classical music performance in a non-traditional environment
• Outdoor classical music festival

During the program, students will be working on the group/individual project with the help and support of the tutor. The idea of an event will be created and analyzed by the group during the first trimester.

Students can perform personally during the event or find the artist outside of the study group. There is no limit to creativity except for common sense and the results of market analysis.

After the planning and budgeting at the end of the second trimester, the group with the correct budgeting plan will be provided with some sponsor funds to organize their events (funds are limited).

The actual event will be organized by students during the third trimester, with support and control from the tutor. The event can be profit (recommended) or non-profit.

Students will be able to include the Classical Music event creation in their CV and have some photo/video materials for their portfolios.

*One academic hour: 45 minutes